The New Zealand Pounamu authentication scheme makes certain the proper respect is given to this valuable stone.
Consumers understand and respect they are purchasing the genuine article. Artisans know they have correctly sourced raw product. Both groups know they are supporting the long-term development of an important aspect within Māori and New Zealand culture.
Being licensed allows artisans to purchase certified raw Pounamu and to display the Authentic Ngāi Tahu Pounamu logo.
The scheme has been developed to ensure artisans can join easily in the short-term and receive considerable benefits in the long-term. They have a spotlight to place their carvings into, their profile is raised and, most importantly, their work is backed with a legitimacy that simply cannot be matched elsewhere.
Likewise, licensed retailers who use all New Zealand Pounamu trademarks and branding material to promote their products do so with the greatest peace of mind. They do so with the knowledge that are offering their customers genuine artworks sourced from our rivers and carved within our culture.